Hi -Sleep Mattress has been an upcoming brand in the sleep solution industry with multiple product edges across South India, operating from Kerala and Bangalore and on the way to the next level of expansion, an online- store for premium products.

Challenge

The client approached us for an entirely new website with a good customer interface and experience. The client demanded to make a cluster breaking identity and a better online reputation.

Technologies

WordPress

Strategy & Approach

[1] Prioritised SEO strategy by value- focusing on new customer acquisition for bed/ mattress, whilst providing the existing customer with information of new design and inspiration.

[2] We targeted search terms that would bring in a sufficient amount of traffic to meet the identified target traffic.

[3]Content Creation- We did deep level research for authoritative and valuable content.

[4]With the target keyword categories, individual keywords and landing pages we were able to improve ranking.

Key Achievements

The website traffic came up to more than 500% within 5 months. The bounce rate came down to 40%. With the integration of social media and websites, the brand reaches aggravated to more than 800%. The retail sales marked 15% growth even in the covid pandemic.