For successful entrepreneurship, you need to be smart enough with Google. Or make sure your agency partner is proficient in the latest Digital Marketing Tools, especially Google algorithm, and awareness of changing landscape of Google Analytics. Otherwise, over the night, you could drastically get down in the search box. Precisely your business graph will go down. Here I would like to discuss Google Analytics 4 Property. (GA 4)
What is GA4?
GA4 is the latest version of Google Analytics (GA). It replaces Universal Analytics with power-packed features. GA4 is smart enough to enable app analytics as well as web analysis, while Universal Analytics is found only in web analytics. GA4 is smart enough to enable app analytics as well as web analysis, while Universal Analytics is found only in web analytics. The Data structure handling strategically changed with GA4. GA4 has several ‘hit’ types like event hit, page hit, E-commerce hit, and meaningful social media integration.
How GA4 works let’s see:
- In-depth cross-platform tracking. GA4 makes you to see your marketing efforts across all platforms in one place, by which you can analyze your marketing efforts and pinpoint the area of weakness.
- GA4 brilliantly interrogates Google Ads. You can set your customers up and can analyze their behaviour more judiciously. By which you can reset your marketing campaign accordingly.
- Strategically encoded Artificial intelligence (AI) powered insight and anticipating metrics.
- Intelligently organized reports and event tracking. GA4 tracks on-site and in-site events like scroll time and video playtime
- GA4 intelligently tracks the users’ data with the help of AI, giving you an analytics-based customer life cycle.
- GA4 is extremely comfortable with the WordPress platform. You can easily use HT Easy Plugin without writing a single line of coding.
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